You can make up a web page, run your own classified ads with pictures and sell your own piano. We can answer the questions; How old is the piano? What is the Price? How was it Made? When was it made? How has it been used?  How much will it cost to move and tune? How much are repairs?  Or we can provide a complete history of the care of the instrument as well as who, where and when factory information with color pictures. A prospective buy can call you (local call) and ask additional information about the instrument and make an appointment to see it.  We can provide you with web page template and help you design it for the most effective presentation of your piano. You can create the ad and/or we will help. You will be able to list your piano for sale with a simple one or two line ad in your local newspaper classified section. This page contains the most inexpensive and effective advertising methods for selling a piano ever created.

Have your piano prepared for sale by tuning - touch up - cleaning for maximum performance  Brass should be polished, and the action and key assembly should be clean. Get rid of the dust. This should be performed by your local piano technician. A clean and tuned instrument sells quicker. The best way to find a piano technician is through the yellow pages for a "PTG" Piano Technicians Guild Member, they subscribe to a code of ethics, they do not overcharge and will be able to correct the minor repairs needed and/or know someone in your area who can touch up the cabinet.

This is a good time to buy a piano. You'll get more piano today than you would have ten years ago, or for that matter, than ever before. And a good piano will never be as affordable than it is right now. People are being driven back into their homes with the price of gasoline and with prices of new pianos spiraling upward right out of sight, a new good quality grand piano will now cost as much as a new car. A new grand piano will run around $20,000,  or you can buy a great used grand have it rebuilt and refinished, and you'll wind up with a far  superior instrument  for  about half the cost.  A quality grand piano completely rebuilt and refinished by experts who do their work just a little bit better than perfect is better than new. 

It's almost  as though your instrument becomes a hand crafted,  true one‑of‑a‑kind, collectors  dream. In this case the old instrument is not only less money but a better piano than new in many respects. Better materials, better workmanship, because now you have  a master  craftsman rebuilding this piano the way pianos were supposed to be built one‑at‑a‑time.  From  coast to coast, there are many American craftsman taking the opportunity of a lifetime to rebuild the  finest musical instruments in the world. Have you noticed the Piano Lesson Programs advertised on TV, There is a genuine resurgence happening in piano education. 

Here are a few things you'll need before you begin placing your Ad. Having these items available before you begin will make placing your ad an almost effortless process and insure that it goes quickly and easily for you!

• Prepare general information, a general description of your piano.
• Have your basic information available; such as the year, make, model, and selling price.
• Prepare a list of the optional features your piano is equipped with.
• Describe your piano as if it were a person, It has lived in a climate controlled room.
• Have an idea of what you would like to say in the description area of your ad.
• List the reason you are selling your piano.
• Your description should reflect the best features of your instrument.
• Use words such as "one owner, brand new, best offer, one of a kind" etc.
• Use complete sentences in your description if possible.
• Your home phone number or the phone number at which you would like potential buyers to contact you.
• Include your reply email address in your ad so that buyers can contact you directly via email.
• Include photos with your ad. Photos sell Pianos! The more photos the better.
• They give the potential buyer a visual cue to inquire about your instrument.
• A buyer won't buy what he can't see, and a seller can't sell what he can't show.

 

PIANO ADVERTISING PLANNING

 

ABOUT | CONTENTS | FOREWORD | IN ADVANCE |  AD PLAN | EXAMPLE | AD TEMPLATE | PLAN BOOK | AD SUPPLEMENT  

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